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Strategy Tip #1 - Know Your Capabilities

Lots of organizations want to build a world-class "x", where x can be a functional area, a player in a specific industry, or ability to do some "thing."

It's like saying that you want to become a world-class athlete. 

But what exactly does that mean? 

The short answer is that it means that you want to be able to compete at a world-class level in [pick any sport.]

Unfortunately, before I decide to become world-class at anything, I have to 1.) pick the sport; and 2.) be realistic about my ability to become world-class.

Many organizations are not realistic about their capabilities and as a result, the gap becomes strategy and execution is too large to overcome. 

So strategy tip #1 is to be realistic about your capabilities and if you want to be great,  make the investment-- in talent, in systems, in time and attention.  

For more a more articulate version of what I'm talking about, go to the link below.  

 http://www.strategyand.pwc.com/global/home/what-we-think/strategyand-foresight
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