A book that I listened to recently was How to Pitch Anything , by Oren Klaff. As you move up through the ranks of any business, what you'll realize is that leadership and management effectiveness becomes less about what you know and more about how you deal with people. Consider this common scenario: You have a boss that's been around for many, many, years that's grown up through the system and still operates in a world of 20 years ago. He is unopen to new ideas and invokes behaviors and an attitude that is all about maintaining the status quo. Because you bring a new and fresh perspective, you get more and more frustrated as he continues to dismiss your point of view. An epiphany that you'll have along the way of your career is that people are irrational. Data, logic, logical structuring, fact-based messaging -- that's all bullsh*t unless you can get through the croc brain of your target audience or executive. The croc brain is that part of the...
Management | Consulting | Leadership | Strategy