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An Audience of One

A long time ago in a former life, I was encouraged by one of my management consulting directors to do a presentation with a client at a big conference. 

The topic was about the work that we did to spin off a separate entity in Europe and it would be good press for our Firm and our client. 

With some great help and support, we worked the presentation and it was ready to go. 

Big conference. Lots of interested practitioners in my professional field. Expenses paid to Denver. Go. 

We showed up to the conference and our presentation was what I would call a mid-major one. 

At this particular conference, there were a number of sessions that people could choose to go to. Ours didn't necessarily conflict with a big session so I was feeling pretty good. 

We had one of the biggest rooms in the conference center. 

You know how many people showed up? 

I counted 10. And I think 5 of them actually worked at the conference center. 

Either way, we gave our presentation, got an applause, and just like that it was over. 

At the end of the presentation I had 2 people come up and introduce themselves to me. One was a reporter and the other was a student.

Looking back on it, that was almost 50% of the people that were actually there to listen based on their choice! 

And so there it is. I blog because more than one person reads this. I made a presentation and at least one person was interested in hearing what I said. 

Sometimes that's all you need. 
 

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