This past weekend, my wife thew a party for some good friends of ours in appreciate for listing and buying their home with her as their Realtor. Even though the fun was in the party itself, there was a lot to be learned through the planning of the event. What I did learn is that not all cupcakes are the same. If you are planning any event at all that requires dessert or sweets -- or just food in general -- check out Lenox Cupcakes . They have all the essential ingredients of a great business: A great story A great product A great product I'm sure that the owners are great as well, which checks off the "great people" category. My point is that when you are a master of a craft that people like, and do that craft better than anyone else, people will recognize this. As a result, you will create a loyal following. Lenox Cupcakes has a fan for life in me -- and probably more based on how the people at the party loved those cupcakes....
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