About this time last year, I wrote that clients were not paying me for my advice . I have a point of view that as a consultant within certain bill rate spectrums, clients are paying you to "do" and not to "advise." It's the difference between what you pay a guy to put up sheet rock versus what you pay the person doing your interior decorating. One relationship is very commoditized and transactional in nature. The other relationship is specialized and somewhat personal. In the local consulting market, companies are offering commoditized service offerings. There are very few cities out there that have enough demand by a specific industry where you can hang up a shingle and make big firm money. Therefore, you have to provide a series of offerings, generic in nature, that apply ubiquitously across multiple companies and multiple industries. Unfortunately, because you are now a commodity, whatever expertise you may have is now ...
Management | Consulting | Leadership | Strategy