What's Really Behind The Curtain? There are plenty of lists that come out touting how great an organization is. "Best companies to work for..." "Best and the brightest..." "A Leader - Top right of the magic quadrant..." The lists go on forever. In reality, what's really important? What's important is the reputation that the company has out in the marketplace and what people say when they leave. How many customers rave about the company? For the ones that leave, how many have positive things to say? How extreme is the negative feedback? (There usually is some truth to that kind of feedback). What do alumni of these organizations become? Zappo's, Google, Southwest, GE, McKinsey - they all have reputations beyond a website review. Think beyond the list.
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