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Start With Why (Courtesy of Simon Sinek)

Why are your employees your employees?

Why are your customers your customers? 

These are two questions - among many- raised in Simon Sinek's Start With Why.

If organizational leaders took a few minutes to ponder these questions and answer them, what do you think the answers would be? 

Some companies don't even have a why. They just have a what and a how. 

Even more depressing is that employees don't have a why. They also just have a what and a how.

If the answer to your why question is to collect a paycheck, then reconsider the question. 

Sinek says that collecting a paycheck is merely the result. Ask the question again. Why are you doing what you are doing to collect that paycheck? 

For most of you, I'd venture to say that the answer is the sound of crickets. 
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