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Champagne Tastes on a RC Cola Budget

The problem with having a big guy as a customer is that you are exposed to big guy capabilities. 

 Big guys have access to capital. 

 Big guys have access to talent. 

 Big guys have all those things that you wish you had such as:

  • The latest technology
  • Access to resources
  • High priced consultants offering free advice
  • Talented people wanting to work for them
  • Leverage 
  • Benefits
They also have all the things that you don't want:
  • Political infighting
  • Long decision making cycles
  • Executive posturing
  • An opportunity to waste away in a job and not make any real impact
When you are a small guy, it's okay to have champagne tastes and aspirations. 

However, you have to be practical on what capabilities you want to build based on what's in the bank (financially and people). 

So before you start breaking out the Moët & Chandon Bicentenary Cuvée Dry Imperial 1943, start with the sparkling wine at Kroger. 

It might just be good enough. 
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