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The Demise of the Generalist

I'm reading What Would Google Do? by Jeff Jarvis and there is a line in there that got me thinking. "The notion of providing a one-size-fits all product that does everything for everyone is a vestige of an era of isolation." I wonder if that applies to consulting services as well.
In my world of management consulting, I've spent the past 9 years as a generalist. Albeit I have a supply chain management or operations consulting label - but I still can't tell you that I have innate expertise in anything.

We've all heard it before. "Jack of all trades. Master of none."

As I begin to define my position in this profession or in business, I have come to find out that being a general problem solver doesn't really make you an attractive prospect. In sports, baseball players get drafted for a specific skill and basketball players get drafted for a talent (3 point shooting, slashing ability, scoring prowess). Why is it any different in our field? I don't think it is. I think that the Consultants that figure that out that specific strength that will sell in the marketplace early in their career will go far and live an easier life. The ones that don't will continue to burn the midnight oil jumping at every opportunity that comes their way, rejiggering their resume and skill sets to fit that immediate need. Unfortunately, for me, I find myself going down the latter path.

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